Elements: Balloon brand ambassador walkers, brand ambassadors for experiential tents, and branded 10 foot balloon ticket drop. Distributed 10, promotional flyers on TiVo to consumers prior to and during event activation.
Consumers were also able to get pictures taken with TiVo mascot throughout the day. We have utilized their scooters trailing billboards and branded Segways in the past as both of those innovative tactics were extremely eye-catching! The campaign increased impressions and awareness and even helped us close sales! We could not have done it without them! Dedicated team to answer Gleevec booth related questions, and provide a fun and interactive experience for convention attendees.
We are excited to have found your unique services and look forward to another campaign this fall in Atlanta. We are excited that a new partnership between our companies has been created. Plan, direct, and engage trade show attendees, while branding and promoting sponsors, while directing traffic to booths.
Elements: Branded Segways and ICE Paks were utilized by professional brand ambassadors to engage and speak specific talking points to drive results to sponsors needs.
Unique media was eye-catching and innovative but impressions and results drove attendees for sponsor purchase orders. Results: Generated tens of thousands of impressions from annual attendees. It was fun, creative and engaging. There were many booths that spent much more money and had much larger booths than did we, but very few had the booth traffic and generated the number of leads we got, and we know it was primarily due to ICE Factor.
We were especially impressed with the consistent and thorough follow-up from you and your team. You were great to work with in every respect, and you had that special touch of anticipating the unexpected so you were always prepared. Your pre-show preparations included a timeline and a checklist, and you were diligent about following it, but always in a friendly and professional manner and with good suggestions. Your Segway riders were exceptionally well prepared with the key selling points and product benefits, and they really motivated attendees to come to our booth.
We look forward to a partnership with you in the future as we build our company from an innovative start-up to a major player and market leader in this large category. Collected data from thousands of consumers on-site for each market and provided real-time results daily for follow-up. Their creativity, program development skills, training, and people make them the perfect partner.
We drove fantastic results, as promised, and increased our visibility because of their unique approach and creative focus on our business. I passed them on to colleagues who will be using their services as well.
They are now a permanent part of my yearly planning. Truly active partners who go above and beyond to find solution to any obstacle.
Thank you Russ, Bret and team! Louis markets. Dedicated team to answer Cricket related questions and provide traffic flow to new store locations. Louis and surrounding neighborhoods near Cricket store locations for 6 hours daily. Teams also concentrated on a variety of local events where consumers gathered. Client estimated that a minimum of 50 people daily visiting each store location mentioned the eye-catching media.
I am excited to utilize this Guerrilla marketing in the upcoming months. Elements: Dedicated internal team for 15 weeks that researched, planned, and executed entire U-verse program. Internal team handled all logistics, inventory, promotional distribution, as well as all event marketing related setup , execution and breakdown. Results: Ongoing. Las Vegas Convention Staffing. Las Vegas Event Mangagement. Las Vegas Experiential Marketing. Las Vegas Guerilla Marketing. Las Vegas Marketing Mascots.
Las Vegas Street Team Marketing. Just reach out. Let's chat. Who might invite a slew of referrals for you? Every question leads to a chain link, waiting to be discovered. Identify such influencers, and allow them to see for themselves why your product is something that they should talk about.
If they are convinced, they will be on board to advocate your product. Suit up your product No matter how splendid and gutsy the marketing move, if your product is not ready on its own merit, you will find yourself under the spotlight, with a poorly disguised magic trick and a disgruntled audience. They might not always remember a good marketing move, but they will always remember a bad one. At the end of the day, your target audience should benefit from it and enjoy what you present to them.
The aim is not to go to war with your competitor, but to focus on what your customer wants. Guerrilla marketing is unconventional, advantageous, risky, yet fun — if done right.
Authors Vinithra Madhavan Menon December 10, December 10, Guerrilla marketing takes pride in being unconventional. Disrupt, not disturb Gate crashing an event requires massive coordination, yes, but it also requires a modicum of class. Related Posts How Arun Pattabhiraman is perfecting the art and science of marketing.
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