I'd rather work with someone who likes what I do than create something for the red carpet that won't make me happy. It gives us visibility, but not the kind of visibility I'm looking for. ELLE: Your clothes suit a particular type of woman, but a successful fragrance has to please a crowd. What's fun about Balenciaga— the handbags had a big success without advertising or promotions or logos.
Suddenly, women wanted one because they saw another woman with it. It was like a tribe. With fragrance, I hope women will recognize one another as they did with the bags. Gainsbourg: I've never worn perfume before.
I liked the idea that it spread into my clothes and the objects I was carrying before I actually wore it. Now I enjoy it on my skin, but it came gradually. Gainsbourg : I grew up with the idea that once you found yourself with your clothes, why change? In the '60s, my mother was very trendy; she wore everything. But later it was jeans, old T-shirts, much more androgynous—the same stuff every day.
My father, too, had the same pair of jeans, the same shoes, the same color. For a long time, my uniform consisted of a trench coat, wide flared jeans, and these little bottines —I copied a pair that my mother had in this theater place. I had, like, 10 pairs of the same shoes.
It's the hippie version of American Psycho! But I don't think it's futuristic. More than anything, I'm designing for a woman of today. I want to be a witness of my time. But every Balenciaga show is like a laboratory. I put pressure on myself to propose something new—I think it's the minimum that you can do as a fashion designer. I like the scary part. That confidence, the distance Charlotte talked about? Clothes are a good way to define that. Balenciaga is architectural, strong. That's what I like.
Shop Elle. It is a more intense version of the original fragrance, a more intimist approach. Charlotte Gainsbourg is still the timeless beauty of one of the most elegant fashion houses in France. When Balenciaga launched Le Dix in , the Fashion house started writing its legend in the Fragrance history books.
A great fragrance defying time and trends. A beautiful and elegant fragrance, already a classic somehow. It is the essence of Balenciaga, something less institutional and more intimate. He could have talked about the perfumer, Olivier Polges and also about the photographer, quoted by the interviewer and Charlotte Gainsbourg.
The new fragrance range is a short range focusing for the moment on the Eau de Parfum references. There is nevertheless one special product: the perfumed candle. He developed a clean soft and sensuous fragrance with a sort of paradox: intense and subtle at the same time.
He revisited a great floral theme of the perfumery history, the ultra-feminine duo of Rose-Violet. The Photography was done by Steven Meisen. He is also a personal friend of Madonna and did the disc cover Like a Virgin. Just huge! He is very talented to capture the precise moment in which the model is revealing THE authentic emotion.
Passionated by women, he also sublime women under his camera objective. We can see on the advertisement the striking look of Charlotte de Gainsbourg. Very impressive. During these hard financial moments, in which brands are quite wise in terms of investments, we are happy to see that some of them are still pushing things towards beauty, elegance and luxury. Sign in. Forgot your password?
Get help. Password recovery. Reading Time: 3 minutes Balenciaga is launching a new fragrance under Balenciaga Paris line.
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